I believe that you can share your story and bring your message to life through social media.

With all the resources we have now, we have the power to change the world through social impact and connection.


  • Content Creation
  • Digital Marketing
  • Blogging/Writing
  • Basic Web & Graphic Design
  • Social Media Management
  • Social Advertising
  • Data & Audience Analysis
  • Employer Branding
  • Photography

Writing Portfolio

Graphics/Content Portfolio

Photography Portfolio

Download my free Social Media Strategy


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“Managing website information as well as social media content for any business is a time consuming, but all too necessary part of doing business today.  As we tried to tackle this in-house, we quickly found that this was far too important to us to “learn as we go” in tackling it.  Facebook page content and blogs for our website were a priority for our web based marketing strategies, and we needed help!  Callie Pederson was the answer to that need!  Callie demonstrated an uncanny ability to listen to our wants and needs in our content, and quickly designed a strategy for our Blog posts and Facebook page that very quickly proved as a measurable lift of web-based contacts to our business, and more importantly, new customers!  Callie’s writing for our blogs are always spot on for relevant topics and information relative to our business and to potential customers.  I always find them well researched and written, with volume of writing that gets to the meat of the subject, but does not overwhelm the reader in its length.  Our Facebook page is managed by Callie with relevant content, ads for our services and products, and constant idea strategies to keep content fresh and interesting to our Facebook visitors.  Callie’s Facebook work drives additional customers to our website where they find her blogs and our services information that again grows our customer base.  For us, Callie Pederson is a proven professional lift for our business!”  

Michael Glover

V.P of Operations and Marketing

Physicians Age Management Centers


“Callie has a special talent for photography and it shows – not only in the final product but in the way she handles the entire shoot. From the moment she walked in and said hello to our very energetic dogs, she brought a sense of calm and confidence to the engagement session. We felt so comfortable with Callie’s direction and it showed. We love our pictures and would recommend her to everyone we know.”

Katrina Kibben & Eliza Bryant (Engagement Photos)



Instgram: @calliebetz

Twitter: @calliepederson

My motto: Travel. Create. Connect.